what makes us different

experience | not just in general pr and marketing but in specialist public relations and marketing for the licensing industry, our co-director jane garner had more than 16 years experience last time she counted

attitude | not just can do but will do and if we think things should be done in a different way we’ll tell you before you invest your money

common sense | let’s be honest you’re looking at pr and marketing ultimately to increase your profits, we understand that so we’re not about the overblown, unachievable and expensive, we’re about activity that works

international | licensing is a global industry and so wherever you are based, EMEA, USA and beyond, we can help you help you reach an international audience

strategic alliance< | broadcast and licensing work hand in hand, just like us and our broadcast specialist sister agency, if you want to reach across the board together we will make it happen

what’s more we facilitate

want details of a potential licensee, licensor or agent ? | ask us, if we know we’ll tell you

want an introduction to a business contact ? | if we know them we’ll introduce you

want to fill a vacancy ? | if we know someone appropriate we’ll tell you

will we know ? | probably, because we know licensing

so the word in the field

don’t just take our word for it, here are the thoughts of somekey licensing press & opinion farmers

"kilogrammedia is a fundamental part of UK & European licensing industry rather than merely another of its increasing number of servants. kilogrammedia has both a deep and broad understanding of both its clients’ business objectives and licensing business in general and it is this that enables them to effectively communicate on the clients’ behalf. Advanstar is the leading b-2-b marketing services provider for global licensing industry and both its publishing and expo teams view the kilogrammedia team as a crucial ‘go to’ company when looking for news and information." Jon Gibson | Event Manager

The pressure of gathering information and presenting it in a timely and accurate manner is the daily challenge faced by any journalist. Often, these challenges become even greater if you are relying on someone to gather or clarify information for you and they fail to do so within your time constraints. This is never a worry when I'm dealing kilogrammedia as they are always available, professional and willing to go the extra mile to help with whatever request I might have. It is a pleasure working with them and a relationship I consider very valuable to making my job as a journalist much more productive and successful." Dawn Wilensky | Editor IPi

"No editorial request is too much for the team at kilogrammedia. Always quick to respond via email or on the phone, they go out of their way to make sure there’s a quick turnaround on the info you need (which is vital in the world of online journalism!). They are incredibly pro-active when it comes to securing news and features for their clients and the amount of press releases I receive from them on any given day is testament to just how hard they work!" Samantha Loveday | Editor

"Coolabi we are interested in reaching both the trade press and the consumer press and we believe that kilogrammedia is an ideal vehicle to effectively target our message for both areas." Janet Woodward | Head Of Licensing

"Kilogrammedia delivers on all fronts. A wealth of experience in the licensing industry means their expertise in the trade press is second to none and they have the added bonus of being able to deal with the consumer sector." Kirk Bloomgarden | EVP Worldwide Consumer Products

"kilogrammedia are always on time in communicating the news, we receive press releases punctually. I really would advise anybody in the international licensing industry to work with them" Paolo Lucci | Editor

"We consider Kilogrammedia to be the best when it comes to licensing specialist PR, we have worked with the team for several years now and they never fail to deliver results. Importantly for us working internationally is no problem for them, Kidz Entertainment covers the Nordic region and CEE and Kilogrammedia have helped to bring us to prominence amongst often US and UK based licensors, also key is their ability to connect people across the industry, they are a first port of call if I am looking to find a contact with whom I am unfamiliar. I would not hesitate to recommend them." Morten Geschwendtner | Chairman

"Of all the PR agencies I've worked with in the industry, Kilogrammedia are the only one to show a complete understanding of the licensing business. They are an integral part of the Bulldog team." Rob Corney | Managing Director

"We've been working with kilogrammedia for years now. Consistently over that time they have filtered client information efficiently to present us with what's most relevant and interesting. Their thorough understanding of the licensing industry means story suggestions and ideas for features are timely. And, most usefully for License! Global magazine, it secures access to senior execs for vital comment and insights." Sam Philips | European Editor

"Working with specialist agency kilogrammedia makes our life much easier. They do not simply understand the licensing industry, they are immersed in it; hence they can often share not their clients’ news but the industry news as well. What’s more they don't need educating about the industry on our time." Francesca Ash | Publisher & Editor

"We have worked with kilogrammedia for a number of years now and find their focus on the licensing industry a real asset. Their press relations are excellent and we have regularly been quoted in key titles as well as having our news well covered." Lisa Shapiro | MD TLC Entertainment

"We enjoy an excellent working relationship with Jane and her team at kilogrammedia. Jane has considerable knowledge and expertise in the licensing field, and she has helped us to maintain good communication links and a strong working relationship with her client base. Jane is comfortable working with us to maximise on both editorial and advertising opportunities, which has considerable benefits for her clients, as it ensures they get the best possible deals and the most cohesive, integrated campaigns." John Baulch | Director LEMA Publishing

"In this day and age life would be very difficult for any journalist if it wasn't for PRs they know they can rely on. The team at Kilogrammedia are always on hand to respond to questions and demands, and are consistent in their delivery of targeted stories and releases." Martin Buxton | Reporter

"Working with you is a very pleasant, straightforward experience. The releases you send are always on-point with our editorial focus, containing easy to process facts and information, and images whenever possible which is always helpful! And I know I can count on you for a quick response to any questions." Mercedes Milligan | Editorial Assistant

so what you can expect from us?

commitment | that’s what, but commitment that is effective for you and your aims, you’ll find we work hard with smiles on our faces, who could not smile when they are working with and for the dynamic, creative and fun licensing industry !

results | whether its trade or consumer pr and marketing we aim to get the results you are looking for not those we find easiest to get

community spirit | after all the licensing business is a community and where the business is, we are

cost effectiveness | yes pr and marketing can be expensive but a good job needn’t cost the earth, if we can achieve the results you want on your budget then we will, if we can’t we’ll tell you

transparency | we will let you know any costs in addition to your fee up front, its likely there that won’t be any, we do NOT charge standard disbursements such as phones or faxes, if we entertain journalists it’s done at our cost not yours, key trade fair ? we’re there but we’re not charging you

finally

if there is pr / marketing activity you need and don’t see listed here just ask we bet the answer will be yes !

so how’s it done ?

words ! | we love words, press releases of course, which we’ll use to sell in your stories, and quotes for those frustrating opportunities where you know what you want to say but don’t know how to say it, our writing team, all previously professional journalists can cover it all even your newsletters, internal and external magazines, website copy, speeches, presentation and...

placed features | you’d be surprised just how many features and regular columns in key trade media are written by us on clients’ behalf, we place the coverage and we write the copy, to style of course so it’ll be our secret

pictures ! | your copy or ours, you name it, we can design it

what's more

media buying | not only can we copywrite and design your ads, we can also advise on media placement and buy space on your behalf, often with considerable discounts that are always passed on in full. We’ll ensure your spend is maximized by getting enhanced editorial wherever possible

social networking coverage | facebook, twitter, myspace - are your properties where your consumers so often are ?
product placement | consumer competitions | promotions | we’ll secure your space and deal with logistics
character appearances & tours | from planning to implementation including organising local media coverage
talent management | whether it’s a big name star or the client themselves, we work to raise profile in the most appropriate way
event management | licensee meeting ? | product preview or party ? | we can organise your whole event or just a portion
trade shows | we can handle everything from stand design to onsite press interviews

so who are we ?

kilogrammedia is the specialist public relations and marketing agency dedicated to meeting all the communication needs of everyone involved in the licensing world whether you are a licensor, licensee, an agent or a production company and regardless of whether your focus is entertainment, brand, celebrity. or art licensing,

we can make sure you stand out from the crowd

with our outstanding trade and consumer media contacts we’ll make sure you get the coverage your company, property or products deserve
rest assured, kilogrammedia’s dedicated team are immersed in licensing world, you’ll find us at all the key events both corporate and social, we are LIMA members and, like our clients, we love the business of licensing

what’s more

we can advise on and place your media spend, write and design corporate and consumer facing literature, plan and implement your social networking strategy,, arrange consumer competitions and promotions, organise and publicise your costume character appearances and tours. We can also work with you on managing talent and organising events of any size

in addition

our hand in hand relationship with our broadcast specialist sister company means that if broadcast pr is part of your strategy together we can offer you the very best